MiCo_AirItaly

The new airline “Air Italy”

Italian carrier Meridiana is rebranded itself as Air Italy. On 1 March 2018, Air Italy officially commenced operation. Meridiana IATA and ICAO code merged to Air Italy. Meridiana website relaunched to airitaly.com as of the rebranding. For now the airline current fleet will still use the Meridiana livery but the new aircraft the airline has purchased will use the new Air Italy livery & new cabin experience.

The “new” airline, already Italy’s No. 2 carrier, says it will make Milan Malpensa its main hub and plans to quadruple its fleet and passenger numbers by 2022. A new Milan-Bangkok route will launch in September, part of a broader effort to beef up both domestic and regional schedules. Air Italy also talked of a “reinforced base” at Rome’s Fiumicino airport, where it also plans to add long-haul routes.

Meridiana’s rebranding and growth strategy is being helped by Qatar Airways, which bought a 49% stake in the Italian carrier airline last year.

 

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