Milan still basks in the glow from Expo 2015, the blockbuster international exhibition focusing on food sustainability that featured spectacular exhibits from 140 countries and attracted 21.5 million visitors. The glamorous cosmopolitan city, home to such art treasures as Leonardo da Vinci’s Last Supper and the Gothic Duomo (the fifth-largest church in the world), was a natural choice for the important event. The financial powerhouse of Italy, Milan established itself on the exhibition scene with the International World’s Fair in 1906. In recent decades Milan’s trendsetting fashion weeks, along with major medical and technical conferences, raised its profile even higher on the MICE scene. Then came Expo 2015. According to Fabrizio Conte, marketing manager, Fiera Milano, the company behind the event’s organization:
Expo showed the world what Milan can do. It was a great success on many levels — from flawless security to major city improvements that included a complete facelift to the historic center and the building of a new Metro line.
Moving forward, Milan will continue to impress meeting planners with an excellent range of offerings. For big events, downtown Milan offers the cutting edge-designed MiCo – Milano Congressi, the largest conference center in Europe, with accommodations for 18,000 guests in its 70 conference rooms and 581,000 square feet of exhibition space. On the outskirts of the city, the Fiera Milano fairground boasts 20 pavilions with 3.7 million square feet interior and 646,000 square feet exterior exhibition space.
Every major hotel did some sort of renovation for Expo
says Diana Cora Tenderini, head of international business development, Eventing Milan, a company that collaborates with Milano Congressi and hotels to provide customized services to business planners.
Of note is the 235-room Excelsior Hotel Gallia, a Luxury Collection Hotel, Milan; renowned Milan architect Marco Piva updated the Art Deco gem in modern style with the addition of a terrace and spa. The property offers 12 meeting spaces including the Duomo Room, the largest pillarless ballroom in Milan, featuring a foyer of natural light and accommodating 420 people. A splashy newcomer on the 5-star accommodation scene, the 132-room ME Milan il Duca adjoins the chic Corso Como area; each room features PlayStations, and you can arrange to host an event in the private dining room of its STK restaurant, the first of this trendy New York steakhouse to open in Italy.
Unique spaces to host events in Milan abound and Milan’s location also adds to its MICE appeal.
Read the full article: “MICE Milan – Milan hosts meetings and conventions in high style“, by Susan Van Allen for Global Traveler.