Apple store in Milan

Apple’s Piazza Liberty Store

Apple’s Piazza Liberty Store, designed by Foster + Partners, has opened to the public in Milan.

The store is located under an existing piazza (Piazza Liberty) close to the Corso Vittorio Emanuele, one of the most popular pedestrian streets in Milan. In a departure from traditional storefronts, the retail area is completely hidden from the public, accessible by passing between two large bodies of cascading water. The store is sunken below grade and includes a spacious, light-filled interior with mature live trees set in raised planters

Building off of Apple’s “Town Square” retail store concept and the city’s legacy of impressive public piazzas, the Apple Piazza Liberty Store features a new public plaza where locals and visitors can gather and enjoy views of a new fountain.

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