It was back in July 1994 when three employees started the operations of Fiera Milano Congressi, the venue management company of the largest convention centre in Italy.
Just last night the 43 employees of the MiCo Milano Convention Centre gathered on the rooftop terrace to celebrate the 25th birthday of Fiera Milano Congressi, the venue management company of one of the largest convention centre in Europe.
It all started back in 1994 when only three people joined forces to start the operations of the company. At that time the company managed the meeting rooms of the exhibtion pavillions of Fiera Milano. Then in 2001 the idea of turning one of the pavillion in a proper convention centre was born. Architect Pierluigi Niccolin designed the MiC Convention Centre which soon became home to some of the most important national and international medical conferences and corporate events. It was for many years the main hub of the Milano fashion week. The silver room and the hall B welcomed fashion professionals to host the shows of the most important Italian fashion designers.
But it was not enough. There was room for growth. In 2008 the idea of an enlargement. The Hall 5 and 6 were partially demolished and rebuilt as the South Wing of the brand new MiCo Milano Convention Centre which was officially inaugurated in 2011.
The rest is history. Since its big opening the MiCo has hosted the major European and International conferences: ECMID 2011 (11.000 attendees), WCP 2012 (8.000 attendees), ISMRM 2014 (8.000 attendees), ERS 2017 (22.000 attendees), WCD 2019 (17.000 attendees) Lions Club International (24.000 attendees) and many others.
Nowadays the MiCo Milan Convention Centre if for sure acknowledged as a relevant asset for the city of Milan thanks to the contribution to its annual GDP.
Moreover the partnership with Eventing Milan Convention Bureau enhances its strength on the international scenario and increases its reputation as a leading player of the global meeting industry.