Eventing Milan Convention Bureau tours China to market Milan as a business events destination
It is not the first time that the extraordinary team of Eventing Milan Convention Bureau
travels to China. In February 2019 the representatives of the city’s convention bureau and of MiCo Milano Convention Centre
visited the headquarters of some of the largest Chinese corporations to present the potential of Milan as a business events destination.
This time our team members and some of the partners of the network embarked in a journey to further nurture the relationships with our clients in the Chinese territory.
At first with a visit to the Italian embassy where our destination manager Elena and the Italian diplomatic representatives to China awarded three chinese meeting planners as Ambassadors of Milan.
Plenty of business appointments and industry meetings were at the centre of these three days of networking.
It was the opportunity to let the potential clients of the MICE industry know how the Milanese players and event professionals act together to promote Milan as the business events capital.
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