The Museo Storico Alfa Romeo in Arese is the perfect venue for exclusive events and can be used for conventions, showcases and meetings. The museum, situated just a few kilometers away from Milan city centre and the Expo area, is home to the most significant pieces in Alfa Romeo's historic collection and it is the heart of a genuine “brand centre”, with a bookshop, café, Documentation Centre, test drive track, events venues and a show-room with a customer delivery area: it is the perfect bond between past, present and future.
It was inaugurated in 1976 and was open to visitors by reservation only. Following the decommissioning of the Arese production plant and the ensuing loss of the Centre's directional role, the museum was closed in 2011. As part of Alfa Romeo's global relaunch plan, the Museum in Arese - symbolic location for the company's history – has been identified as the fulcrum of the brand's rebirth: not by chance it was reopened to the public on June 24th, 2015 during the world preview of the new Giulia.
Four rooms – Giulia, Giulietta, Alfetta, and 8C – fully equipped with the necessary technology and services to host meetings, conventions, corporate events, presentations, educational activities, but also cocktails and light dinners. The rooms can host up to 800 people (450 seats). The museum also offers outdoor areas that can be set up for events and catering services, as well as a large indoor parking area.