MAP – Milan Ambassador Programme

Milan Ambassador ProgrammeMAP – is organized and implemented by Eventing Milan, the private Convention Network which promotes and coordinates the city meeting industry. With the support of the Municipality of Milan and MiCo – Milano Congressi, the Convention and Congress Center, Milan Ambassador Programme intends to identify a selected group of Ambassador which act as representatives for the city and are able to work with local meetings professionals to secure conference and congress business for Milan.


The Milan Ambassador Programme is part of a strategic vision shared at all management and stakeholders level for the ongoing and increasing development of Milan as a business event destination.  By bringing together the meeting industry, institutions, politicians, local business and academic leaders the Milan Ambassador Programme aims to increase the number of events held in the city due to the insights, role and knowledge ensured by the Ambassadors within their field of expertise.

Milan Ambassador Programme 2017/2018 will kick off with the Milan Ambassador Award held on September 20th at the Municipality of Milan. Professors and Corporate Professionals whose efforts resulted in the win for Milan for the past three years ‘events will be honored with the role of Milan Ambassador. Moreover, the new project will be presented to an audience of potential Ambassadors.

The Award will conclude a successful month of September for the city of Milan, with the ERS International Congress, organized by the European Respiratory Society and held from 9-13 Sep. at Mico – Milano Congressi (23.000 participants) and the potential announcement of Milan as Host City for the International Olympic Committee 2019 (IOC).


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