eventingMilan

Eventing Milan and MICE China meet in Milan

From the 17th to the 21st of May 2018 the team and partners of Eventing Milan – Convention Bureau Milano have welcome to the city a Chinese delegation lead by MICE China, the leading MICE magazine of the Asian territory.

During the visit to the capital of fashion and design the group pf Chinese meeting planners have had the chance to visit Milan and its landmarks: from the La Scala opera house to the Sforza Castle and the stunning Duomo cathedral.

The tour of the city included the opportunity to discover the best that the city has to offer in terms of food culture, shopping and art.

The fam trip has been also the chance for the partners of Eventing Milan to sit and discuss about future opportunities of cooperation between the city of Milan and Chinese visitors. Hotels, PCO, agencies and social venues were at the centre of the attention of the Chinese buyers who were particularly impressed by the capability of cooperation of the Milanese MICE industry.

The Milan municipality has also offered its contribution to this visit and highlighted how keen the entire administration is to welcome to the city Chinese visitors and events.

This first visit marks the beginning of a fruitful collaboration between meeting industry peers and it states once again the vital role of Eventing Milan – Convention Bureau Milano as the main facilitator of the Milanese congresses, incentives and meetings industry.

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