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Milan favourite place for shopping

Italy is the point of review of shopping fans and Milan turnes out to be the city with most tourists whose main reason to travel was shopping (15.4%), followed by Florence (6%) and Rome (3.8%).

According to Shopping Tourism Italian Monitor, the research curated by Risposte Turismo, the numbers are good: 1.5 million of tourists every year choose to visit Milan, Florence, Rome, Turin and Venice for shopping, spending on average 110€ each per day.

The shopping is mostly of clothes (60%), followed by accessories and leather goods (17.3%) and makeup and perfumes (3.6%).

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